This image was captured from a website of a law firm. Rather than click around for the information I was looking for, it stopped me right there on the opening page. What was the message? Why did the web designer AND the company choose to take a very bland and corporate site and feature this artwork – these TWO pieces of art, in a contrast of bright color and provocative imaging. The message might have been termed subliminal if it was a small image, but the creativity of this messaging and utilization of it on a website gives one – pause. Reasons for accolades – kudos – smiles.
How often are we met with obvious signage – in obvious formats – in obvious and expected colors and shapes. Go Slow. Detour. Caution. Sale. Enter. Welcome. Exit. Watch Step.
Our minds may pick up on them if we are especially attuned for some reason – bad weather, unfamiliar road, new building. But more often than not the simple messages fly right over our first degree awareness – surely our brains pick up on the message, but we may not hear or see or take their advice or caution.
When I was a child I was stymied by the yellow triangular sign – “Go Children Slow” – my brain stopped every time to ‘cifer this – what is “children slow” – or “go slow, [children]” – whatever the concept it still stops me as my brain ponders the multiple meanings. We’ve probably seen the viral video of the woman who thought it was awful to have “Deer Crossing” on a highway – why would we lead deer to a dangerous road and then tell them to cross? Oh, well…..
Are there more creative ways to communicate simple messages – yet, as in the case of this law firm, exquisitely unique and important concepts? Left brain. Right brain. Left brain. Right brain. THAT gets our attention.
Art. Music. Color. Appeal to the senses.
I walked into an elevator the other day in a very modern office building and was greeted by a sexy female voice which said, “you are go..ing….up”. I immediately thought of a female “Hal”. I smiled, but also knew that after 3 or 4 or 5 times in this elevator, people who frequent it will no longer smile at “She-Hal” – they will just ignore her. I wondered if she has a vocabulary of sentences for various situations – “the elevator has encountered a problem – we are not moving – have no fear – we will be moving again soon” or “would the last person on please step off – our weight limit has been reached” or “that is a handsome suit you are wearing, sir”…think of the possibilities.
Next time you need to communicate an important message but once that is rather obvious or common – think about alternative messaging – right brain, let brain – and how, in one delightful moment you can capture the conscious moment of the person and not only communicate the concept, of say, “shhh”, but also, “this firm values your privacy highly in all ways and at all times – you are safe with us”.